AI for Association & Event Professionals

Insights from the IBTM Association Leaders Forum, November 2023

In November, Angela Guillemet shared insights on the practical uses of AI at the IBTM Association Leaders Forum. Her talk shed light on how AI tools can revolutionize the way associations serve their members and how event professionals can better cater to their clients and delegates. She emphasised that AI provides opportunities for professionals to diversify their skill sets, ignite creativity, and boost productivity. By automating routine tasks, AI allows individuals to focus on more strategic and enjoyable aspects of their roles. This shift not only enhances job satisfaction but also contributes to job security by adding significant value both within and beyond the workplace.

Key Benefits of AI for Associations and Event Organizers

  1. Automation of Routine Tasks:

    • AI can take over repetitive duties such as minute taking, social media postings, and data entry.

    • This automation frees up valuable time, allowing professionals to concentrate on more critical tasks that require human creativity and strategic thinking.

  2. Enhanced Member Experiences:

    • AI enables the personalisation of member experiences by recommending content based on individual preferences and interactions.

    • This tailored approach ensures that members receive relevant and engaging information, fostering stronger connections and satisfaction.

  3. Marketing and Engagement:

    • AI tools enhance marketing efforts by improving visuals, graphics, and content creation.

    • Social media posts can be optimized to reach, engage, and target members more effectively.

  4. Data-Driven Insights:

    • AI provides valuable insights and trends through data segmentation. We are better able to understand our members and delegates and respond to their needs.

  5. Learning and Development:

    • Education programs can be enriched by AI through the customisation and recommendation of learning pathways.

    • This personalization supports continuous professional growth and development.

  6. New Revenue Streams:

    • AI opens up possibilities for exploring new revenue streams, re-purposing existing content, attracting new members and retaining existing ones.

  7. Member Support:

    • Chatbots and AI-driven support systems can answer member inquiries and provide guidance, enhancing the overall member experience.

  8. Event Planning:

    • AI can analyse data to predict event attendance, personalize event experiences, and create impressive graphics and stand designs.

    • These capabilities ensure that events are not only well-attended but also memorable and impactful.

Conclusion

Angela’s presentation includes a toolbox of different AI that can be used to enhance creativity, productivity, and member engagement. By automating routine tasks and providing data-driven insights, AI empowers association and event professionals to focus on what truly matters – delivering exceptional value and experiences to their members and clients.

Angela Guillemet